Digital printing vs gravure for growing brands

Choose digital printing when flexibility matters

Digital printing is usually a better fit for launch-stage brands, multiple SKUs, seasonal designs, and artwork changes because it avoids plate fees and supports lower opening quantities.

Choose traditional large-run printing when volume is stable

Gravure can make sense when artwork is final, volume is high, and the brand is ready to optimize unit cost across large repeat orders.

NovaPack's fit

NovaPack is built for low-MOQ, no-plate-fee, multi-SKU flexible packaging through HP Indigo digital printing.